Jacques Rousseau is a lecturer in critical thinking and business ethics at the University of Cape Town. He is the founder and chairperson of the Free Society Institute - http://fsi.org.za - founded in 2009 to promote secular humanism and scientific reasoning in South Africa. Jacques is a regular contributor to public debates on politics, science and morality in the South African media, via columns, op-eds, television and radio. He blogs on these and other topics on Synapses – http://synapses.co.za - and is active on Twitter as @JacquesR . He believes that the world be a far better place if nobody wanted to read clickbait, and could all explain why.